From journalist to copywriter to namer, Alex has been in love with words and stories her whole life. After working as a beat reporter for The Boston Globe, she made an unexpected switch to copywriting, where wrote copy for TV spots, websites, paid media, social, and all kinds of marketing. In 2022, she started Zeppelin Naming Consultancy as a way to offer naming services to clients with ambitious goals. She loves books, travel, big ideas. She is an optimist.