About
Marketing guru by day, COO of “Morrow Squad” 24/7.
A big hello! I’m Carol Morrow, the co-founder of IndigoEleven. We are a 2-women start-up of ex-consultants. IndigoEleven arose out of shared passion and the discovery that, in the right situation, the value of “1+1” is far greater than 2 – much closer to 11 than 2. Three years ago when our children were middle school age or older, we finally took the plunge, rolled up our sleeves, and launched our firm! At the core of our business, IndigoEleven designs and executes integrated marketing and technology solutions that drive growth in our clients’ businesses.
I leverage 25+ years of experience to lead growth-driving marketing and communication strategy initiatives for my clients. My expertise is in developing and enhancing brand identity, cultivating opportunities in new and existing market segments, positioning, and competitive differentiation. A former management consultant with Deloitte Consulting, I hold an MBA in economics and marketing strategy from the University of Chicago Booth School of Business. I have 4 teenage children and a doting husband. I’m also a huge theatre geek and travel enthusiast.