VIP Roundtable: 5 Ways to Use AI in Your Marketing — Without Sounding Generic

AI is transforming the marketing landscape — but only when used intentionally. If you’ve ever worried that using AI might make your content sound robotic, or you’re unsure which tools to use (and when), this VIP roundtable is designed to give you clarity, confidence, and practical, ready-to-implement strategies.

Join Shannon Kinney, Founder of Dream Local Digital and a nationally recognized leader in digital marketing, for an interactive session where you’ll uncover five specific ways to leverage AI to streamline your marketing, save time and money, and elevate your brand voice — all without compromising authenticity.

This is not a lecture — it’s a hands-on, discussion-based experience. Shannon will share the five best-practice AI methods her team uses across hundreds of client accounts, followed by an open Q&A and group conversation. You’ll leave with a deeper understanding of how to use AI strategically and a resource guide you can reference after the session.

Topics We’ll Explore Together:

Five Proven AI Marketing Strategies: What’s actually working right now — and how small tweaks can significantly increase efficiency.

Training AI to Understand Your Voice: How to “teach” tools like ChatGPT to sound like you, not a template.

Choosing the Right Tool for the Right Task: Which AI platforms excel at content creation, research, planning, social media, and more.

Avoiding the Generic Trap: Prompts, techniques, and workflows that ensure your content feels human, differentiated, and brand-aligned.

Time-Saving Workflows: How to streamline your marketing production process using AI — from ideation to execution.

Your Host: Shannon Kinney

Shannon Kinney is a seasoned startup Founder and Executive with over 30 years of experience in digital marketing. A pioneer in online media since 1995, she has helped more than small and medium-sized businesses and media organizations succeed through strategic digital marketing. As Founder & Client Success Officer of Dream Local Digital, Shannon has developed one of the country’s most recognized agencies for SMB marketing excellence.

She is a sought-after keynote speaker, consultant, and advisor known for her expertise in sales, marketing, product development, and digital transformation. Shannon also leads an AI consulting practice, where she helps businesses implement effective tools and workflows. With decades of hands-on experience and a deep network in tech and media, Shannon brings cutting-edge insights that are both practical and actionable.

✨ This event is exclusively for VIP members. Interested in joining our VIP Membership? [Learn more here]

Learn how to access member tickets HERE.