What is your name?
Samantha Baron
What is your title?
Owner and General Manager
What is your business name?
Signarama – Danvers
What is your website URL?
www.signarama-danvers.com
What is your LinkedIn URL?
linkedin.com/in/samanthabaron
Where are you based? How did you end up there?
Danvers, MA. I purchased a franchise location that was already established with a loyal customer base.
Tell us more about your company! What do you do and what pushed you to start?
I spent over 20 years in corporate America but felt underutilized and unfulfilled. After exploring a career pivot into data science and realizing it wasn’t the right fit, a franchise coach introduced me to business ownership. Six months later, I found myself running a sign design, fabrication, and installation shop with great growth potential—and I couldn’t be more excited.
What is your definition of success? How do you know when you’ve reached it?
Success is being integrated into the local community, having a strong reputation, and achieving financial stability for my family. I’ll know I’ve reached it when people at events recognize me and share how I’ve helped them.
Tell us about your most transformational moment as an entrepreneur?
I’m very new to entrepreneurship, so I haven’t experienced a transformative moment yet—but I’m looking forward to it.
What was one of your biggest challenges in business?
Overcoming imposter syndrome. I’ve always struggled with confidence in social situations, but owning a business gives me credibility and allows me to speak as an expert in my field.
Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?
I’m a mother of three high-energy kids but make time for myself. I love crafting, woodworking, and creating—resin work, crochet, painting rocks, glass blowing, and woodturning. Dancing and singing with my kids in the kitchen is a favorite pastime. My engineering background allows me to approach situations analytically, and I value learning, adventure, and trying new things in both business and life.
What makes you stand out from others in your field? What do you do differently?
My diverse background allows me to approach challenges from multiple angles. I have experience in engineering, product management, marketing, and corporate as well as small business environments. I’ve learned to communicate effectively across different functions and personalities, a skill that’s invaluable in a customer-facing role.
Where can we keep up with you? What social media platforms do you use the most?
Facebook, LinkedIn, and my website, where I regularly post updates and photos of our work.