What is your name?
Carly Picarelli
What is your title?
Beauty Brand + Web Designer
What is your business name?
MOD Design Co.
What is your website URL?
www.moddesignco.com
What is your Instagram handle?
@Moddesign.co
What is your LinkedIn URL?
linkedin.com/company/mod-design-co
Where are you based? How did you end up there?
I’m based on the South Shore, originally from Worcester, MA.
Tell us more about your company! What do you do and what pushed you to start?
I founded MOD Design Co. in 2020 with the mission of bringing better design solutions to the beauty service industry. My journey began in cosmetology over 10 years ago, transitioning into marketing and eventually design and branding. MOD Design Co. empowers beauty service businesses to elevate their brands through compelling design and strategic brand building.
What is your definition of success? How do you know when you’ve reached it?
Success for me is dynamic and evolving. I feel successful when I am aligned with my goals and living a life that feels authentic and purposeful at every stage of my journey.
Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?
I recently became a new mom, adding a whole new dimension to my life. I love astrology, manifestation, and connecting with new people. I’m driven to build multiple ventures, thrive on collaboration, and value growth, connection, and authenticity.
What makes you stand out from others in your field? What do you do differently?
My extensive experience in the beauty industry allows me to understand both the audience and the business strategy behind a brand. Many beauty businesses struggle with outdated branding or lack a clear brand voice. I help them define their identity and stand apart from competitors, guiding them toward impactful growth.
Where can we keep up with you? What social media platforms do you use the most?
Mostly on Instagram: @moddesign.co