Boston Business Women

BBW VIP MEMBER INTERVIEW: Amy N. Azza, Founder of Azza Law

Name:
Amy Azza

Title:
Attorney

Business Name:
Azza Law

Website URL:
www.amyazzalaw.com

Instagram:
@azzalawfirm

Location:
Bellingham, MA – discovered the town via Facebook and decided to base her practice there.

About Her Company:
Amy specializes in estate planning, helping clients create wills, trusts, health care proxies, and durable powers of attorney. Inspired by her grandfather’s service as a town doctor, she fell in love with assisting clients in securing their futures. Amy focuses on reducing the stress of estate planning while building meaningful client relationships.

Definition of Success:
Success is measured by leaving each client better than she found them, providing peace of mind, and fulfilling their wishes. Relationships and the impact on clients’ lives are her true metrics of achievement.

Most Transformational Moment as an Entrepreneur:
Sharing herself and her expertise on social media and receiving positive feedback, which boosted her confidence and inspired continued growth.

Biggest Challenges in Business:
Attracting clients. Amy has found that the more she puts herself out there, the more people get to know, like, and trust her, which naturally grows her practice.

Handling Hard Days:
Not specifically mentioned, but implied through client engagement and focus on building trust and providing excellent service.

Most Proud Moments in Career:
Every client interaction where she helps someone achieve peace of mind and security. Amy treasures the gratitude and joy expressed by clients.

About the Person Behind the Business:
Amy is humorous, approachable, and warm. She enjoys playing bingo, walking on the beach, spending time with her kids, and watching shows like Real Housewives. She believes everyone is a friend waiting to meet her and values connection and community.

What Makes Her Stand Out:
Exceptional customer service: quick responses (even nights and weekends), efficient 2–3 week process, free consultation, flexible appointment times (in-person or Zoom), and a personal, compassionate approach that removes stress from estate planning.

Where to Keep Up With Amy:
Facebook (main platform) and plans to expand to Instagram.

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