Name:
Alida Zweidler-McKay
Title:
Executive Coach and Advisor
Business Name:
ZMCoach, LLC
Website URL:
www.zmcoach.net
Instagram:
@zmcoach
LinkedIn:
linkedin.com/in/alidazm
Boston Business Women Membership:
Since April 2017
Location:
Lincoln, MA – moved from Houston, TX for her husband’s job.
About Her Company:
Alida coaches hard-working, heart-centered leaders to succeed in corporate America without burning out. She works with managers to enhance leadership and influence skills, map out career prospects, and create roadmaps to achieve their professional goals while maintaining work-life balance.
Definition of Success:
Success is measured by her clients achieving life-changing results—landing promotions, new jobs, or making career moves that align with their goals and values.
Most Transformational Moment as an Entrepreneur:
Giving a talk at the Boston Business Women Conference in 2017. This was her first time publicly sharing her story and helped launch her coaching business after nearly 20 years in management consulting.
Biggest Challenges in Business:
Navigating the growing demands and burnout in corporate America while helping clients manage their careers and work-life balance. She also faces the challenge of supporting clients whose work can only be done in larger organizations.
Handling Hard Days:
Alida recharges by spending time in nature near her home, walking by conservation land and a pond. She leans on her husband, family, and friends for support, enjoys cooking together, and cherishes daily conversations with her 92-year-old mother and quality time with her 19-year-old son.
Impact of Boston Business Women Inner Circle:
Alida values the opportunity to engage with the community, share her experiences, and participate in the Facebook group, which helps her navigate the ups and downs of entrepreneurship.
Most Proud Moment in Her Career:
Watching her clients succeed. A memorable moment was helping a client improve her leadership and communication skills after a poor performance review, leading to her boss reimbursing the client for coaching and inviting Alida to conduct workshops for the team.
About the Woman Behind the Business:
Alida is introverted, enjoys quiet time, crafts (needlework and crochet), and spending time in nature. She loves animals, having grown up with pets on a small farm. She is an avid reader of both nonfiction (business, leadership, self-development) and fiction, particularly romantic comedies.
What Makes Her Stand Out:
Her background in Organization Development, group dynamics, Sociology/Anthropology, and Organizational Change allows her to see systemic dynamics behind individual challenges. This gives her nuanced insights that help clients navigate workplace politics effectively.
Where to Keep Up With Alida: