BBW MEMBER INTERVIEW: Christine McShane, Copywriter & Content Marketer of Christine McShane Creative

What is your name?

Christine McShane

What is your title?

Copywriter & Content Marketer

What is your business name?

What is your website URL?

What is your Instagram handle?

What is your LinkedIn URL?

How long have you been a Boston Business Women member?

3 years

Where are you based? How did you end up there?

Metrowest area of Massachusetts

Tell us more about your company! What do you do and what pushed you to start?

I'm a copywriter and content marketer (and local brand photographer) that uses words and images strategically to help the right clients become best friends with your brand. I think everyone deserve the right to make a living on their own terms and not rely on a large corporation to sustain themselves. I'm here to help small business find and connect with their dream clients.

What is your definition of success? How do you know when you’ve reached it?

I consider myself a ladder or a springboard for other small businesses and non-profit organizations to achieve the goals and enjoy serving more customers.

Tell us about your most transformational moment as an entrepreneur?

Visibility, connection, and conversion are at the core of everything I offer. When I realized networking and content marketing were intertwined, I was inspired to start my own community (The Busy People Network) to give my clients a place to grow and shine.

How do you handle the harder days? The struggles? Those moments when you feel like giving up?

Once I accepted that life (business or personal) is not a straight line, and can actually be messy, that freed me from the misconception that everything had to be perfect. I work daily to keep up the right blend of acceptance with grace and passion to improve.

How has being a Boston Business Women Inner Circle member positively influenced your life + business?

I've been connected with some fabulous women and businesses through BBW!

Tell us about your most proud moment in your career.

When I see my written copy, content strategies, or brand photos out in the wild, growing audiences and improving sales for my clients, I cannot stop grinning on the inside. Each of my clients, large and small, are out there making a difference. And for me to be one small portion of their impact on the world... there's no better feeling.

Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?

When I'm not masterminding ways for your business to stand out and grab the hearts of your dream client, I'm either at the beach, out for a walk taking photos, reading a good book, or meeting up with friends for good food and wine.

What makes you stand out from others in your field? What do you do differently?

A lot of people are content copywriters, and others are strategists - I'm a rare combination of both. I've studied both quite extensively because they go hand in hand. Having both aligned simply amplifies the impact. But it doesn't have to be complicated. In fact, the simpler the better.

Where can we keep up with you? What social media platforms do you use the most?

Come hang out in the free portion of The Busy People Network. I've been blessed with an incredible community of motivated, supportive, talented, kind and fun small business owners. Come join the conversation! Go to www.bit.ly/network4busypeople

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