BBW MEMBER INTERVIEW: Amy Nutt, Co-Founder and Partner of Aeon Muse Product Marketing

What is your name?

Amy Nutt

What is your title?

Co-Founder and Partner

What is your business name?

What is your website URL?

What is your LinkedIn URL?

How long have you been a Boston Business Women member?

I'm new here! So excited to be a part of this community.

Where are you based? How did you end up there?

We're based in Greater Boston, out of Hudson, MA. I moved to Boston after college and now many years, a husband, daughter, multiple pets, and a few different homes later, and happy to keep calling this area home.

Tell us more about your company! What do you do and what pushed you to start?

My Co-Founder Erin and I met almost a decade ago while working at Constant Contact. We got to work closely there, became friends, and stayed in touch as we went on to other opportunities in the following years. We love small businesses, and over the years, always kicked around the idea of doing something together -- I think sandwich shop and wine store were on the table at different points, which would have been very cool. We're both mothers and had each taken some time off from work to spend time with our kids (and get through year one of the pandemic with no childcare and remote school). In 2021, we found ourselves itching to get back to work, got some requests from past colleagues for consulting, and realized we could start a business together.

We formed Aeon Muse Product Marketing, a boutique consulting agency. We help businesses of all stages -- from a founder-led bootstrapped start-up, to, say, a tech company at scale, with positioning and messaging, market and consumer insights, go-to-market strategy, product strategy, RevOps and channel enablement, and more. We love that we work across industries and stages of business. And being a partnership from the start has given us more scale, flexibility, and support than if we had gone it alone.

What is your definition of success? How do you know when you’ve reached it?

It changes! I love setting small, attainable goals for myself in my personal life and work so I can have lots of little successes every day. But in general, I know I've had a successful day when I've delivered meaningful work to clients, spent time on our business, spent time with my family (and on a banner day, friends too!), exercised, and gotten to sleep at a reasonable hour.

Tell us about your most transformational moment as an entrepreneur?

The thing that has truly surprised me the most about the experience of being an entrepreneur is how much I've learned, and am still learning, from this experience and how it's helping me grow in what I do. I've been working for what feels like, I'm going to say, 100 years. I've learned more in the past 2 years as an entrepreneur from the perspective of the marketing and seeing how it works in different contexts, in addition to countless things about running a business.

What was one of your biggest challenges in business?

The biggest challenge is balancing doing the work of the business with working on your business. We've been building the tracks and driving the train at the same time. We've been so fortunate that we started with clients, and we are excited to keep growing. And as women in this community know, there's a whole lot of stuff that goes in to running your business. Striking the right balance between the two types of work is something we're always working on.

How do you handle the harder days? The struggles? Those moments when you feel like giving up?

If I can, I try to get outside to walk and reset. Then I focus on what's gone well. Maybe not that day, and probably not that day, but in the big picture. I try to take a moment to appreciate that we're building something. And often I call my Co-Founder to share what's on my mind, rant, or laugh. She'd say that I handle my tough or punchy days by manically creating power point slides.

How has being a Boston Business Women Inner Circle member positively influenced your life + business?

It's just the start but if having a Co-Founder has taught me anything, it's that finding community with other women who are in it with you is something that sustains you and helps you grow.

Tell us about your most proud moment in your career.

When I told my 5-year-old daughter that I started a business.

Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?

I love reading, gardening (which is an exercise in patience in New England), moving, and getting outside whenever I can. I spend as much time as I can outside of work with my family and friends. I'm on the board of our PTO, volunteer in the community, and mentor marketers and businesses because I'm so grateful for all the support I got and get in my career along the way. I value a lot of things but connecting with others, kindness, and sleep are always top of the list.

What makes you stand out from others in your field? What do you do differently?

My Co-Founder Erin and I joke that we stand out because we're likeable. (Hopefully we are). But I think what we mean by that is that we approach even the most challenging of work situations with a collaborative mindset, a sense of perspective, and a little humor. Competency in what you do is tablestakes, and we strive for excellence. But we spend so much of our lives working that it's important to be a good human and enjoy what you do.

Where can we keep up with you? What social media platforms do you use the most?

LinkedIn! Would love to connect with fellow BBW Members: https://www.linkedin.com/in/amybrais/

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