BBW MEMBER INTERVIEW: Nicole Bekerian, Owner + Creator of Simply The Best By Nicole

What is your name?

Nicole Bekerian

What is your title?

Owner + Creator

What is your business name?

What is your website URL?

What is your Instagram handle?

What is your LinkedIn URL?

How long have you been a Boston Business Women member?

Paid member since May 2022

Where are you based? How did you end up there?

Rockland, MA! From Weymouth and purchased my house in January 2020

Tell us more about your company! What do you do and what pushed you to start?

Hi there! My name is Nicole Bekerian and I'm the owner and founder of Simply the Best by Nicole. Our journey started in May 2021, when I decided to pursue a dream that I've had since I was a little girl - starting my own business. The decision to center my business around jewelry was an easy one - I've always loved how different pieces can hold significant meanings or add exactly what is needed to your favorite outfit. It's so important to me that all of my clients have an opportunity to choose pieces they really love and create a memorable experience. I've always been someone who appreciates the simple things in life and that translates to my jewelry designs. Simplicity can speak volumes. Simply the Best was born after saying goodbye to my dog and best friend of 11 years, Gibbs - because he was - simply the best. I wanted a tangible reminder of him always with me, so I created the signature, a simple black onyx gemstone bracelet (which symbolizes protection and strength) with eleven spacers to signify his eleven years. After that initial piece, I was excited about the future and wasted no time – I even wrote up a business plan while waiting for a flight home at the airport. Once my flight landed, I kept dreaming and creating more jewelry. I always knew it was very important to be inclusive with my sizing. Like clothes, jewelry needs a range of different sizes! I hated the experience of being worried about whether or not a bracelet may be too tight or wondering whether or not a necklace for a friend would be too short or too long on them because of “standard” sizing. With this in mind, all of our pieces are made in various sizes and can be made at any size upon request so that it fits perfectly. Today, my business serves to share unique and meaningful designs with you and your loved ones. Because we believe you deserve - simply the best.

What is your definition of success? How do you know when you’ve reached it?

Maybe one day I’ll stop having imposter syndrome! Haha but I will say it’s amazing to me when I have people lining up at my booth to see me. To see my designs. To me that’s amazing and wonderful and wild. So I’ve made it. I put myself out there and I went for it. Now don’t get me wrong I have big plans for where I want this company to go but I’m just proud of the success I’ve had so far.

Tell us about your most transformational moment as an entrepreneur?

Putting myself out there. It’s not natural to be me to start conversations with people I don’t know or putting myself out there. It takes a lot for me to do it but I love it. I love hearing everyone’s story and creating meaningful pieces for them and sharing my story. So it’s really gotten me out of my shell.

What was one of your biggest challenges in business?

Honestly - starting. Stop making excuses and just doing it. Figuring it out along the way and knowing I don’t have all the answers and I will make mistakes but I keep going.

How do you handle the harder days? The struggles? Those moments when you feel like giving up?

I think about how far I’ve come. Never did I think I could actually do this which honestly is probably why I put it off for so long. So I take a breather and think of that. I also take breaks and do the things I love and see the people I love.

How has being a Boston Business Women Inner Circle member positively influenced your life + business?

I joined in may 2022 and kinda have been in the sidelines watching and being amazed at what everyone is accomplishing. It’s truly inspirational. And now I’m ready to share my story!

Tell us about your most proud moment in your career.

Announcing my business and see the incredible support from people in my life and those I’ve never met. Being a part of this small business community has been so positive and uplifting.

Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?

My family and friends keep me going! I would be lost without them. I love love love to read, I love animals and nature and seeing and exploring new places. While I may not be ready to have another pup of my own (one day!) I’ve taken up watching other peoples pups and love them like they’re my own while I watch them. I also still work full time at Northeastern University! So I stay busy 🤍

What makes you stand out from others in your field? What do you do differently?

I would say two things. The first is my story with Gibbs and how he is woven throughout my business. It’s so important. While he was simply the best- I truly believe that everyone deserves simply the best and work to give them that through each handmade piece I design and make. And from this is creating jewelry that fits everyone and every body. Everyone deserves a piece of jewelry that fits them exactly how they want. Which is why every piece or service I offer can be made in any size.

Where can we keep up with you? What social media platforms do you use the most?

Instagram and Facebook and working on building up my TikTok!

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