BBW VIP MEMBER INTERVIEW: Amodhi Weeresinghe, CEO of HCL Designs

What is your name?

Amodhi Weeresinghe

What is your title?

CEO

What is your business name?

What is your website URL?

www.hcldesigns.com

What is your Instagram handle?

What is your LinkedIn URL?

How long have you been a Boston Business Women member?

2016 (Free Member) Paid Member : 2019

Where are you based? How did you end up there?

Boston has always been my anchor. Despite exploring work opportunities from here to South Korea and India, I found my way back, particularly due to the upheaval of 2020. Now, with our office rooted in Roxbury, it’s a bit like coming full circle, making business happen right here where it all started for me.

Tell us more about your company! What do you do and what pushed you to start?

HCL Designs is close to my heart—it's not just a brand and technology firm but a reflection of my journey. We dive into conversion design, covering brand identity to website and app development, with the genuine goal to create brands people can feel close to while celebrating our clients' successes. It all began so casually, you know, creating logos and apps as a small side project to pay for my wedding. Fast forward from making just $300 in February 2022, we've grown, possibly touching a million this year, thanks to some wonderful clients and lots of word of mouth. It's honestly been an unexpected, yet gratifying, adventure that continually keeps me grounded and grateful.

How have you grown within your personal and professional life due to the success of your business?

On a personal level, the growth of HCL Designs has nudged me into trusting myself a bit more. There was this lingering imposter syndrome at first, especially when larger clients started coming in, and I would genuinely think, “Really, you trust us with your project? Thank you!” It's been a journey but realizing the tangible value and growth we bring to our clients—often boosting their revenue by at least 100%—has genuinely anchored my confidence. Professionally, I’ve embraced the art of delegation. Initially, I was so scared that handing over tasks would diminish our quality. But investing in a stellar team and vendors, people who sometimes far exceed my skills in certain areas, not only maintained our standards but also freed me to focus and scale other vital aspects of the business. It's been a lesson in trusting others and realizing that scaling involves elevating the whole team, not just the leader.

What is your definition of success? How do you know when you’ve reached it?

I see success as a journey, not just a finish line to cross. To me, it's really about the effort and the heart you put into something, not just the final outcome that you might see. If I can look back and say, “I gave it everything,” then, regardless of what happened, I'm proud. And the beautiful part? When you do pour your all into something, more often than not, things pan out positively. Even if they go sideways, there’s always a lesson tucked in there, and capturing that, in its own unique way, is a form of success to me.

Tell us about your most transformational moment as an entrepreneur?

The moment that springs to mind is the day I managed to put myself on payroll and switch my bills to auto-pay. Handing myself that check, it was more than just money—it was a tangible piece of reassurance that I’m building something sustainable, not just for clients or the team, but personally, for myself too. It wasn’t just about financial stability, but that small, whispering confirmation that “Hey, you’re creating wealth and stability on your own terms.” It was simple but so profound and transformative in my journey as an entrepreneur.

What was one of your biggest challenges in business?

Despite being a founder, I'm a massive introvert, which kind of juxtaposes the expectation of being the face of a brand. A significant challenge for me has always been navigating the world of large conferences, networking events, and essentially marketing the company with myself in the forefront. It’s an ongoing learning curve and, interestingly, if any readers have navigated through similar waters, I’m always here, eager to soak up any tips or shared experiences!

How has being a Boston Business Women Inner Circle member positively influenced your life + business?

Entrepreneurship can be a solitary path, and often, it feels even more isolated as a woman navigating through it. I found myself yearning for a community, a space where my journey resonated with others and where the growth mirrored mine. Joining the BBW Inner Circle was like finding my tribe in that respect. I've had the chance to connect with women who’ve tread the paths I’m venturing on and their insights - it’s like gathering little nuggets of wisdom on my own journey. And oh, the quality leads and referrals! They’re like gold and having the BBW members consistently come through for me in that area - it’s something I truly cherish!

Tell us about your most proud moment in your career.

Oh, starting my business hands down was the proudest leap in my career. It wasn’t just about launching a venture but taking this gigantic leap of faith on myself. Leaving a job I genuinely loved to sail on this uncertain journey where the only sure thing was my own belief and effort—it was terrifying but exhilarating. And reflecting back, I’m so, so glad I took that bet on myself. It's been a ride filled with its own triumphs and tribulations, but every bit worth it!

Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?

Behind the business, there's just me, a big foodie. I spend a lot of my free time trying out new restaurants and experimenting with recipes, usually with my husband by my side. Actually, I've got this little dream of starting a supper club someday, just a laid-back space where people can gather and enjoy some good food together.

What makes you stand out from others in your field? What do you do differently?

I deliver – no ifs, ands, or buts about it. My clients get an experience that they simply can't find anywhere else, and I make sure they feel like I’m not just a consultant, but a core part of their team.

Where can we keep up with you? What social media platforms do you use the most?

You can catch up with us on Instagram. It's where we like to share a bit of what's going on behind the scenes, highlight our most recent projects, and let you in on our latest blog insights. Hope to see you there!

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