BBW VIP MEMBER INTERVIEW: Jessica Arielle Bloch-Moisand, Musician-Singer+ Voice Teacher + Creative Producer of Bloch Performing Arts and West End

What is your name?

Jessica Arielle Bloch-Moisand

What is your title?

Musician-Singer/ Voice Teacher/ Creative Producer

What is your business name?

Bloch Performing Arts (Singer/Teacher for profit); West End Lyric (Non-profit music collective)

What is your website URL?

www.jessicaablochsoprano.com - but new website is coming.

What is your Instagram handle?

What is your LinkedIn URL?

How long have you been a Boston Business Women member?

3 years

Where are you based? How did you end up there?

Burlington, MA (The Bloch Voice Studio at Bloch Performing Arts) Boston for all other positions - I went to graduate school at The University of Connecticut where I met my husband. Serendipitously I had always wanted to live in Boston, and most of his life he'd grown up in the Boston area, so that's where I moved after school.

Tell us more about your company! What do you do and what pushed you to start?

Bloch Performing Arts is my for-profit company and currently the home of The Bloch Voice Studio and the producing entity of my non-profit company, West End Lyric. What pushed me to create my business was the pandemic. Before the pandemic, I was solely a free-lance singer and worked part-time at a university in arts administration with a handful of students. I was already very poor and not doing all that well outside of some performance contracts, but being young and unmanaged, the pay was not great. I was heavily reliant on my partner (now husband) and was extra reliant on him when the pandemic hit. I was furloughed from my arts admin. job, my singing contracts were either cancelled or put on hold, and with moving online, I lost some of the students I originally had. It was then that I decided to shift my focus on music education instead, and concentrate all these skills (singing, arts admin, teaching) into on place for me. Although being a small-business can be scary, I am so lucky I had the support of my partner, and so happy I made the leap because it changed my life, and our lives for the better!

How have you grown within your personal and professional life due to the success of your business?

The Bloch Voice Studio at Bloch Performing Arts is truly the best decision I've ever made. Not only do I get to work in my field of music every day, but I get the absolute joy and fulfillment of giving my students everything I didn't have. Turning to teaching private voice lessons also took all of the financial pressure off of my instrument and my performing, and it allowed for me to be more artistically free. I was no longer focused on getting the job to live, but rather living and enjoying singing for the job. I have had more opportunity than ever because my business makes me financially free to pursue the arts and really show my creative side. It also then allows me to continue being a better teacher because I can take what I continue to learn back to my students so they can be successful in their performances as well. Working with young students has also made me very mindful of how I present myself and what I say and do, thus making me a better colleague to my fellow musicians. It's what also allowed me to start my non-profit music collective, West End Lyric, to now extend more artistic opportunities to my community. As my voice studio grows and my businesses grow, I'm excited to soon pursue creating a private music school to foster other musical interests and talents in the Boston area, as well as continuing to higher and support other professional musicians.

What is your definition of success? How do you know when you’ve reached it?

I define success as making my own problems. I know I am already successful, because whether I move the goal posts a few yards forward on company goals or keep them the same, I will still have all my needs met, and then some. The fact that I can set the goal posts on wherever I want them to be, without compromising my standard of living, that is success to me. And because I've reached that level of stability, it drives me to want to be more creative, more goal oriented, and give so much more to my music students, and audiences alike.

Tell us about your most transformational moment as an entrepreneur?

The most exciting moment as an entrepreneur has been this year! Its my 3rd year in business of The Bloch Voice Studio, and I have started my first student waitlist due to the demand!

What was one of your biggest challenges in business?

The biggest challenge that I am now facing in my business (The Bloch Voice Studio at Bloch Performing Arts) is how to move forward with the continued growth not only of my studio, but also in my interest to offer more musical disciplines and hire more music teachers. I need to consider how to accommodate for space as well what I can offer the community as a larger musical entity, not solely voice lessons.

Regarding West End Lyric, as we are in our first year, the challenge is getting established and building a following and dedicated board interested in supporting local artists in Boston.

How has being a Boston Business Women Inner Circle member positively influenced your life + business?

I only recently started taking advantage of all BBW has to offer, and I'm so excited to be connected to other like-minded entrepreneurs and to continue learning from all of the inspiring women in the Inner Circle!

Tell us about your most proud moment in your career.

As a voice teacher, I have been lucky to have a lot of proud moments through my student's accomplishments; however I big opportunity for me as an educator, was this past summer. I was on faculty for The Austria Summer Music Festival, and it was such an honor because not only do students who aren't studying consistently with you, trust you, but also their primary teacher trusts you and the program. So for me that is a proud moment and a big deal in my career so far!

Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?

When I do have free time, I LOVE to watch tv shows with my husband and cats, or explore outdoor activities with friends!

What makes you stand out from others in your field? What do you do differently?

I don't know if it's so much that I do anything differently, but that I just do. And without hesitation, I integrate my interests rather than trying to manage many separate things. For a long time, musicians were encouraged to ``do nothing but music`` otherwise somehow their music wasn't valid if they did anything else. But I think that's unfair and too closed. Art has never existed without a patron or without support, and sometimes when you need to be that support for yourself, you need to make room for other interests to serve you and your art.

Where can we keep up with you? What social media platforms do you use the most?

Instagram is where I am most of the time!

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