Katie Townsend

Managing Partner/Co-Founder

www.brandaccomplished.com

2 years or so on the FB group

Living and working in Sandwich, MA for almost 18 years, I have grown to love the peacefulness that comes with being surrounded by the ocean and nature. Although I moved here with my ex-husband, I couldn't imagine calling any other place home.

Brand Accomplished is a full service marketing company that helps businesses build and manage their brand identity. The company provides a wide range of services such as logo design, website development, pay per click advertising, social media marketing, and SEO optimization. With a team of experienced digital marketing specialists, Brand Accomplished creates unique and compelling brand identities that resonate with target audiences and help businesses achieve their marketing objectives. Whether it's launching a new brand or rebranding an existing one, we deliver comprehensive solutions that are tailored to each client's specific needs and goals. We love to help our clients Be Noticed.

As the co-founder and a managing partner of Brand Accomplished, I lead our team of strategists in crafting comprehensive branding strategies that elevate our clients' businesses. My role is to oversee the day-to-day operations of the company, ensure our team is delivering high-quality work, and build relationships with clients to help them achieve their branding goals.

When we started almost 10 years ago, we identified a need for effective and creative marketing solutions for businesses of all sizes, with a focus on high touch and communication. With a passion for digital marketing and a desire to help companies achieve their marketing goals, my partner Matt and I decided to start our marketing agency, Brand Accomplished.

Delegation and work-life balance are essential elements that every business owner must prioritize to ensure sustained success as their business grows. This is something that I have learned as our business has grown over these last ten years.

I have learned how effective delegation helps to distribute workload, increase productivity, and empower team members, thereby benefiting the overall performance of the business. It also has allowed me to focus on strategic planning and growth initiatives, rather than being bogged down with day-to-day tasks. In addition, I am a big believer in a proper work-life balance. As a business owner it is important that I maintain my physical, mental, and emotional well-being, which in turn improves my life both personally and professionally.

For me, success means much more than just achieving monetary and materialistic goals. It's about being a positive influence and a good role model for my children, particularly my daughter. This means leading by example and showing them how to be kind, compassionate, and hardworking individuals. Moreover, my definition of success includes the growth and profitability of our business, which allows us to support our community's non-profits. However, having a successful career doesn't translate to sacrificing my personal life. It's essential to maintain a healthy work-life balance by taking time to celebrate our achievements and cherish the moments spent with my loved ones.

I know that I have reached success in my business & life, when we are at a point which allows us to donate more than one million dollars to Cape Cod-based charities that prioritize the empowerment of women.

As an entrepreneur, my most life-changing moment came during a networking event when a woman approached me and expressed her admiration for my work. She sought counsel from me on both personal and professional matters, leaving me with immense joy and pride. As a strong proponent of female business owners, I find it essential to assist and encourage them in any way possible.

The biggest challenge in my business was deciding to not take on every client that we met with. Deciding to refuse clients can be tough when you're just embarking on a new business venture. Nonetheless, right from the onset, Matt and I made a firm commitment to ourselves that we wouldn't accept a client just for the sake of it. This was really challenging initially since we were just starting out and our financial obligations were pressing. However, we persisted in our resolve to partner with clients we shared a good work relationship with and who truly appreciated the impact we had on their marketing endeavors.

I have not been one long enough to know...so, more to come on this!! 🙂

Being recognized as a 2023 Business to Watch by Cape & Plymouth Business magazine is by far the most fulfilling achievement in my career. The acknowledgement is particularly meaningful as I have often questioned whether our business is well-recognized, and now I can confidently say that it is. I am incredibly proud of our team and their hard work, dedication, and commitment to deliver excellence, which has earned us this recognition.

I enjoy quality time with my soon-to-be husband, Matt, indulging in road trips and bonding with our affectionate black lab, Amos. Furthermore, I value every moment spent with my teenagers, DJ and Emily, even though their commitments often limit our opportunities to hang out. In my leisure hours, I find joy in reading, taking strolls, and cycling on my Peloton.

My authenticity and enthusiasm sets me apart in the marketing industry. I prioritize the well-being of the entire business rather than just focusing on marketing requirements. Effective communication and personalized attention are integral components of our approach.

While I have a presence on Facebook, Instagram, and LinkedIn, I prefer connecting through a simple phone call or a casual coffee meetup.