What is your name?
Nina McGoff
What is your title?
Food & Fitness Coach · Metabolism Specialist · Podcast Host
What is your business name?
FIT with Nina
What is your website URL?
👉 www.fit-with-nina.com
What is your Instagram handle?
@fitwith_nina
What is your LinkedIn URL?
👉 linkedin.com/in/nina-mcgoff
How long have you been a Boston Business Women member?
Less than a year
Where are you based? How did you end up there?
Dartmouth, MA (SouthCoast). Grew up here and moved back after being away for 13 years.
Tell us more about your company! What do you do and what pushed you to start?
Nina provides online training and nutrition coaching for women who are too busy to spend hours at the gym and feel stuck with their progress.
Her signature HIIT & Lift program is a 12-week dumbbell-based training that helps women burn fat and build lean muscle tone in under 30 minutes. Most participants graduate into her online membership portal Burn, Build & Breathe, where they receive ongoing coaching, monthly challenges, and exclusive event discounts.
Her MetabolicU program is a 10-week nutrition course designed to help women build a flexible metabolism — teaching them to balance (not eliminate) carbs and fats without tracking food.
Nina began offering online coaching in 2015 while on maternity leave with her second son, realizing virtual options created more flexibility while allowing her to help women beyond her local gym.
What is your definition of success? How do you know when you’ve reached it?
“If my clients feel successful, I feel successful. If they’re finally feeling stronger, healthier, happier, and more confident… that’s success for me.”
Tell us about your most transformational moment as an entrepreneur.
Attending two business workshops in LA this year. Connecting with other professionals in her industry proved transformational both personally and professionally.
What was one of your biggest challenges in business?
“Constantly showing up online in this digital age of short-form videos. I’m not an entertainer or comedian — I want to show up authentically and not feel like I’m doing things just for views.”
How do you handle the harder days — the struggles or moments when you feel like giving up?
“Giving up is NOT an option — but there are days when I feel like I’m failing as a businesswoman, wife, or mom. Journaling helps, connecting with like-minded women, and reminding myself that I’m not superwoman — tomorrow is another day to do better.”
How has being a Boston Business Women Inner Circle member positively influenced your life + business?
“I’m a new member, but I’m looking forward to connecting and adding value to other women’s lives — both personally and professionally.”
Tell us about your most proud moment in your career.
“Last summer I decided to start a podcast, Making FIT Work. I had no idea where to start, but one year later, I’m celebrating its first birthday — with over 5,000 downloads and more than 30 five-star reviews!”
Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?
“I’m Nina — a 42-year-old entrepreneur, wife, mom of two boys, and dog mom. I grew up on the SouthCoast, moved around after college, and came back five years ago. I love the beach, hiking, skiing, and volleyball — and spending time at my kids’ sporting events.” ⚽🏀⚾🏈🥍
“As active as I am, I also love doing nothing — journaling, listening to podcasts, watching movies, and sitting on the beach. Oh, and I love coffee and hate cooking! What I value most is connection.”
What makes you stand out from others in your field? What do you do differently?
“I’m not a former athlete or naturally fit. I know what it’s like to have big weight loss goals — I gained 60 pounds with each of my pregnancies! So when I say ‘I get it,’ I truly do.”
“I help clients create consistency. Anyone can follow a plan for 30 days — but my goal is to help you build something you’ll never need to ‘start over’ from again. That’s my superpower.”
Where can we keep up with you? What social media platforms do you use the most?
Instagram 👉 www.instagram.com/fitwith_nina