What is your name?
Jamie O’Day
What is your title?
Co-Founder with Emily Silver
What is your business name?
NAPS™ (Newborn & Parenting Support)
What is your website URL?
👉 www.nurturebynaps.com
What is your Instagram handle?
@NurtureByNAPS
What is your LinkedIn URL?
👉 linkedin.com/company/nurturebynaps
How long have you been a Boston Business Women member?
More than three years
Where are you based? How did you end up there?
South Boston – Jamie lives and works here! Their office is on West Broadway. Jamie has three daughters, co-owns NAPS with Emily, employs almost 40 women, and helps thousands of expecting and new parents. She started here after leaving her Labor & Delivery nursing role 10+ years ago and founded a company to meet a critical need in parenting support. She stays for the community and the challenge to truly support parents—both in Boston and nationwide.
Tell us more about your company! What do you do and what pushed you to start?
Jamie and Emily created NAPS to fill a healthcare gap, but they’ve grown it into a movement around non-judgmental parenting. Through their social platforms and podcast, they normalize the messy, imperfect realities of parenthood and celebrate each family’s “right way” to parent. Their medical backgrounds allow them to provide real support, advice, and levity to parents navigating daily challenges.
They provide in-person and virtual services across every stage of parenting—covering feeding, sleeping, milestones, and more.
What is your definition of success? How do you know when you’ve reached it?
Jamie defines success as leaving the world a better place than she found it—daily and across a lifetime. Her motto: “Let’s empower parents to raise confident children in the next generation of life.”
Tell us about your most transformational moment as an entrepreneur?
Jamie and Emily leaned fully into their business by hiring an executive team. They’re self-funded and building a custom app for Nurture, currently running online memberships on a third-party platform. They embrace every challenge, success, and failure as part of their transformation.
What was one of your biggest challenges in business?
Balancing motherhood (each has three daughters!) with running a full-time business is a constant challenge.
How do you handle the harder days? The struggles? Those moments when you feel like giving up?
Jamie leans into hard days, talks openly about struggles, and relies on the supportive network of women around her to lift each other up.
How has being a Boston Business Women Inner Circle member positively influenced your life + business?
Jamie values connecting with a community of women and business owners. While she hasn’t been fully active yet, she’s ready to show up and build strong relationships.
Tell us about your most proud moment in your career.
Every day, helping parents brings pride. The frequent moments of support and positive impact are what keep Jamie and her team motivated.
Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?
Jamie works with her executive team—Chelsea Reinhardt (Operations), Louisa O’Donnell (Marketing), Hannah Burns (Partnerships), two full-time admin staff, and 35 nurses providing in-home and virtual care. They value health, wellness, and non-judgmental approaches, helping parents find their own path to raising children.
What makes you stand out from others in your field? What do you do differently?
NAPS is the “best friend who’s a labor & delivery nurse with three kids.” They combine experience, medical knowledge, and empathy, ensuring parents never feel alone in the early stages of parenting. They are a true supportive village.
Where can we keep up with you? What social media platforms do you use the most?
Instagram: @NurtureByNAPS
Podcast: Unswaddled on Apple/Spotify
YouTube and Pinterest: light usage, in development