What is your name?
Jaime Sloan
What is your title?
Founder and CEO
What is your business name?
Sanctum Style
What is your website URL?
👉 www.sanctumstyle.com
What is your Instagram handle?
@sanctumstyle
What is your LinkedIn URL?
👉 linkedin.com/in/jaime-sloan
How long have you been a Boston Business Women member?
2 years
Where are you based? How did you end up there?
Jaime’s store is located at Market Street in Lynnfield, MA. She first launched her business, Dani Kaye, in North Andover in 2017. After overcoming challenges like the Columbia Gas explosions and COVID-19, she relocated and rebranded as Sanctum Style in September 2021 with a bigger store and a wider selection of contemporary apparel and accessories for women and men.
Tell us more about your company! What do you do and what pushed you to start?
Sanctum Style is a men’s and women’s lifestyle boutique featuring contemporary apparel, designer denim, small leather goods, handbags, accessories, and jewelry. The boutique offers a curated, personalized shopping experience. Jaime’s inspiration came from her years in luxury fashion and couture jewelry in NYC. She wanted a business she could nurture and build with integrity, offering clients a sacred space to explore style and enhance their personal look.
What is your definition of success? How do you know when you’ve reached it?
For Jaime, success is a journey, not an endgame. It’s about growing, improving, and being fully present in the process without judgement. Enjoying the moment and the process itself is the ultimate measure of success.
Tell us about your most transformational moment as an entrepreneur.
During her first location, the Columbia Gas explosions caused major disruption. Jaime faced financial loss, personal stress, and uncertainty about her business. She decided to fight for her worth, hiring a forensic accountant, engaging legal and government support, and leveraging her professional network. This experience taught her that no one can define your value but you.
What was one of your biggest challenges in business?
Closing and reopening her business during COVID-19, managing inventory, relaunching a larger operation with menswear, and rebuilding her client base were major challenges. Jaime had to trust the process, get her team on board, and navigate uncertainty while growing the new brand.
How do you handle the harder days?
Jaime acknowledges bad days, stress, and things outside her control. She focuses on self-care: sleep, nutrition, exercise, mindset, and maintaining boundaries. Taking ownership of what she can control helps her maintain energy and resilience.
How has being a Boston Business Women Inner Circle member positively influenced your life + business?
Boston Business Women helped Jaime connect with inspiring women in her industry and supported her during critical decisions, like moving and relaunching her business.
Tell us about your most proud moment in your career.
Getting her SBA funding approved to relaunch her boutique was a validation of her hard work, ethics, and experience. As a woman in retail, she overcame the stereotype that boutiques are “hobbies” and demonstrated her professionalism and expertise.
Who is the woman behind your business? What does she like? How does she spend her free time? What does she value?
Jaime is an introverted extrovert with a bold, direct, and empathetic personality. She is passionate about helping people feel good about themselves, mentors her staff, and ensures clients feel authentic and empowered. She spends free time with her corgis and husband, reads, lifts weights, enjoys travel, and values her connections, creativity, and alone time.
What makes you stand out from others in your field? What do you do differently?
Jaime describes herself as the anti-fashion fashionista. She uses clothing as a transformative tool, working closely with clients to understand their needs, goals, and lifestyle. She focuses on authentic self-expression and is both a stylist and a “retail therapist” who builds wardrobe and confidence.
Where can we keep up with you? What social media platforms do you use the most?
Instagram and Facebook