Boston Business Women

BBW MEMBER INTERVIEW: Francine Tirrell, Mindset Coach

What is your name?
Francine Tirrell

What is your occupation?
Mindset Coach

What is your business name?
Forever Changed Coaching, LLC

How long have you been a Boston Business Women’s Member?
2 years

What is your Instagram handle?
@foreverchangedcoach

What is your LinkedIn URL?
linkedin.com/in/francinetirrell

Were you born and raised in Boston? If not, what brought you here?
Yes

Tell us more about your job or company and what led you to your career?
In 2010, I joined a monthly women’s group led by a coach. At the time, I didn’t even know what coaching was. After a close friend passed away in 2012, I realized life was too short and signed up for coaching school. I continued in corporate while coaching occasionally on the side. In 2019, I was laid off and after the pandemic hit, I fully committed to coaching. By surrendering and trusting that everything happens for me, my business has flourished, bringing me joy every day.

What would your clients say about you and your company?

  • “Need a coach that can kick your ass and help you laugh while doing it? This one right here will do that for you. It’s nothing personal; she just wants you to achieve your goals and not give up on yourself. Best money spent!”

  • “Working with Francine has been eye-opening and life-changing in such a short time. I cannot wait to make even more strides while working with her.”

What is the best advice you’ve ever received?
After being laid off in 2019, a coach reminded me: “Francine, for as long as I have known you, you have always landed on your feet.” I often recall this when I feel nervous or scared in my business.

What is your favorite book?
Loving What Is by Byron Katie and Daring Greatly by Brene Brown

What is your secret weapon?
Looking inward whenever I am externally triggered—through journaling, meditation, or talking with a friend or coach—to focus on my response, as that’s the only thing I can control.

What is your most recent WIN? How are you slaying it in your career or business?
Winning the BBW 10K Prize!

What advice would you give to your younger self?
Everything is happening for your highest good. Enjoy the journey and know you are always safe and protected, even when it doesn’t feel that way.

How do you enjoy your free time?
With friends, my husband, and my BFF of 21 years.

What is something that not many people know about you?
I was on one of the last Oprah shows in 2011. She had 100 people who lost over 100 pounds. I lost over 100 pounds in the mid-90s and have kept it off.

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