What is your name?
Tina Morin
What is your occupation?
Owner/Founder
What is your business name?
MSC Strength & Conditioning
How long have you been a Boston Business Women’s Member?
Less than 1 year
What is your Instagram handle?
@msc_strength
What is your LinkedIn URL?
linkedin.com/in/tina-morin-b7484112
Were you born and raised in Boston? If not, what brought you here?
Yes! Born and raised in Plymouth, MA.
Tell us more about your job or company and what led you to your career?
MSC Strength & Conditioning is a semi-private training facility focused on strength training. After 8 years in Corporate Finance, I pursued my passion for helping people through fitness and physical therapy. I wanted to create a space where people feel comfortable, explore new tools and styles, build relationships, and grow stronger for life outside the gym. Our philosophy emphasizes personalized programs, mobility work, and creating a fun, supportive community where people can truly enjoy getting strong.
What would your clients say about you and your company?
Our members love the supportive environment, personalized programming, and knowledgeable staff. Testimonials highlight the welcoming community, safety, and guidance that helps members achieve their fitness goals.
What is the best advice you’ve ever received?
Don’t treat others the way you want to be treated… treat others the way they want to be treated.
What is your favorite book?
“This is like picking a favorite child! I love to read… recently I enjoyed Ego is the Enemy by Ryan Holiday.”
What is your secret weapon?
The Traction EOS method for meetings and tracking action items—it keeps my team organized and accountable.
What is your most recent WIN? How are you slaying it in your career or business?
Being invited to speak at my mastermind group retreat in March alongside industry leaders, mentors, and top fitness professionals. It was an honor and an incredible experience.
What advice would you give to your younger self?
Understand your employees’ dreams and support them to grow. Even if they leave, you’ll have built a strong network of amazing people.
How do you enjoy your free time?
Training, being outdoors, snowboarding, and spending time with family and friends—especially my husband Tim and our pets, Chocolate Lab Louie and Australian Cattle Dog Mabel.
What is something that not many people know about you?
I was a ballet dancer and competitive figure skater in my youth. While my energetic personality dominates now, I still value my quiet, alone time.