What is your name?
Katrina Eddy
What is your occupation?
Business Owner/Operator
What is your business name?
North Shore Enhancement LLC
How long have you been a Boston Business Women’s Member?
Less than 1 year
What is your Instagram handle?
@trina0313
What is your LinkedIn URL?
linkedin.com/in/katrina-j-eddy-56402019a/
Were you born and raised in Boston? If not, what brought you here?
I was born in Salem, MA and have lived on the North Shore most of my life.
Tell us more about your job or company and what led you to your career?
Growing up I loved to be outside and play in the dirt, I had horses and rode dirtbikes. When it came time for high school I attended Essex Agricultural and Technical High School and majored in Natural Resources. I was at the top of my class and loved extracurricular activities such as photography club, FFA, and the yearbook committee. After I graduated, I attended North Shore Community College and majored in Horticulture.
By 2008 I had every certification and license I was able to acquire. I never held a job outside of my field; my first job was working at Shaw’s Super Market in the floral department. I made sure I stayed up to date on every bit of information I could find so I could stay ahead of the curve.
I have dealt with everything in the first 10 years of my career—from my resume being ripped up in front of me because I am a woman, to rumors being spread about me, to men thinking I was in this field for the wrong reasons, to sexual harassment! I pushed through everything and came out on top every time and I earned my stripes to now being one of the well-known women in my area, and one of the top landscapers in general.
I have been in countless magazines and newspaper articles and given talks at different tech schools. After 19 years of working for other companies, making other people money and giving publicity to company owners who didn’t deserve it, it was time I took the leap and opened doors for myself and played by my own rules. I already had the outstanding reputation, knowledge, and drive to be successful—it was MY TIME!
What would your clients say about you and your company?
I am personable, friendly, very professional, understanding, fair, knowledgeable.
What is the best advice you’ve ever received?
I can think of a lot of good advice I have gotten over the years, but my dad successfully ran a flooring company since 1986 and I watched how he did everything and how good he was with his customers. He always told me if you take care of your customers, they will take care of you. My dad was always my hero growing up; I wanted to be just like him and make him proud.
What is your favorite book?
Anything by Nicholas Sparks
What is your secret weapon? An app, a tool, a organization method, anything?! (Can be a personal or professional life tool)
My personality… I know how to have fun with my company and still be successful. I love to meet new people, talk, and above all, make people smile!
What is your most recent WIN? How are you slaying it in your career or business?
Completing my first large scale stone job: a 14×14 bluestone patio with a natural landscape stone wall and fire pit, with a detached sod area and a PA fieldstone wall that was a total of 30′ long.
What advice would you give to your younger self?
“Don’t”… hahaha. I would tell myself at a much younger age to stop making money for everyone else and make sure I have the self-love and confidence I have now!
How do you enjoy your free time?
With my family, my kids, and my boyfriend. They are my life.
What is something that not many people know about you?
I have been an epilepsy patient since I was 4 years old, I am 4 years sober, and I am a birth mom to my son (he was placed for adoption) with a VERY open adoption.