What is your name?
Jennifer Hernandez
What is your occupation?
CEO & Director of Strategic Marketing
What is your business name?
GEM Marketing Solutions
How long have you been a Boston Business Women’s Member?
Less than a year
What is your Instagram handle?
@gemmarketing
What is your LinkedIn URL?
linkedin.com/in/hernandezjennifer
Were you born and raised in Boston? If not, what brought you here?
I lived in Natick and moved to Worcester about 20 years ago. I love my city!
Tell us more about your job or company and what led you to your career?
My company focuses on providing affordable marketing services to local entrepreneurs and small businesses. Giving back to our community plays a big role in our mission because it is our ultimate goal to see more small businesses succeeding!
What would your clients say about you and your company?
They would say we are passionate about seeing people grow and do what they love. We put being of service before profit and always go the extra mile for our clients. We don’t have cookie-cutter packages because we realize each of our clients is in a different step in their entrepreneurial journey, and we take pride in customizing our services to fit their needs first!
What is the best advice you’ve ever received?
Never stop taking action! Baby steps will still get you to your destination.
What is your favorite book?
A Happy Pocket Full of Money by David Cameron Gikandi
What is your secret weapon?
My Gratitude Journal. Every morning I take five minutes to reflect on the small and big things in life that I am thankful for. It grounds me and makes me live in the present. It also helps me focus forward on things I will be thankful for in the future because life changes when you live with a mindset of abundance.
What is your most recent WIN? How are you slaying it in your career or business?
I was recently featured in Worcester Magazine for my RISE – Women Entrepreneur Growth Program. This scholarship program selects a winner each month to receive a brand new website for their business. It helps women entrepreneurs who may not have the financial ability to get a website designed.
What advice would you give to your younger self?
The world is your oyster! Focus on your passion and don’t look back. Keep educating yourself, challenging yourself, working on your craft… everything will align when it is supposed to.
How do you enjoy your free time?
I am a proud bookworm, so whenever I get a free moment you can see me curled up on my couch with a good book. I love personal development, business strategy, and of course marketing books as well.
What is something that not many people know about you?
I got married young and my husband at the time was Hispanic. Hence my last name Hernandez. I made it a goal to learn Spanish on my own, and I am now fluent. This skill has been invaluable for my business since our agency serves many Latino business owners in a very diverse community.