What is your name?
Caitríona Taylor
What is your occupation?
Founder and CEO
What is your business name?
nuxcrew (nuxcrew = Now UX Can Realize Empowerment and Wellbeing), Protegro, Inc.
How long have you been a Boston Business Women’s Member?
Less than 1 year
What is your Instagram handle?
@nuxcrew
What is your LinkedIn URL?
linkedin.com/in/caitrionataylor/
Were you born and raised in Boston? If not, what brought you here?
I was born in Cork, Ireland, but I have been living and working in Boston for the last 20 years.
Tell us more about your job or company and what led you to your career?
nuxcrew has developed a teen-inclusive program aimed at strengthening their physical and mental health to become more resilient as they grow into adulthood. The program includes on-demand yoga reflection sessions, weekly online interactive coached workout classes, and monthly health and wellness sessions led by experts.
I always wanted to start a wellness company but didn’t want it to be contained to four walls. Knowing I could break down transportation barriers and reach teens virtually helped me achieve my dream of opening nuxcrew. Our expert coaches and I are dedicated to helping teens achieve their physical and mental goals. We see every challenge as a new achievable goal.
Background & Credentials:
I am the former CEO of Girl Scouts of Eastern Massachusetts, a former collegiate Associate Athletic Director and Recreation Director at Boston College, Associate Aquatic Director at MIT, President of a fitness equipment company, and Co-Founder of a start-up athleisure apparel company. I hold an MBA in Global Management and a Master’s in Higher Education from Boston College, and a Bachelor’s in Arts in International Relations and Public Relations from Boston University.
What would your clients say about you and your company?
Teens struggling with mental and physical health during the pandemic have an opportunity to connect with others in a new, energetic program. The expert coaches are upbeat, positive, and supportive! Teenagers get to move, interact with others, and build fun social connections.
What is the best advice you’ve ever received?
I should start my own company.
What is your favorite book?
N/A
What is your secret weapon?
I am a 500 RYT yoga instructor and also certified in spin, swim, and group exercise. Essentially, I’m a lifelong recreation enthusiast who can help anyone move and feel better—plus I’m the best person to plan activities on vacations!
What is your most recent WIN? How are you slaying it in your career or business?
I have spent over 20 years working in health and development in Boston, supporting and leading people, programs, and facilities. Most recently, I was the department lead for the $150 million, 240,000 sq. ft. recreation and athletic center at Boston College. As CEO of Girl Scouts of Eastern Massachusetts, I guided the organization through the pandemic, brought activities online, and increased organizational visibility. I also launched the “CEO Ask Me Anything” forum and served on multiple national Girl Scout committees focused on DEI, philanthropy, and annual review.
What advice would you give to your younger self?
Don’t give up on your dreams and ambitions, ever.
How do you enjoy your free time?
With friends and family, either in the water, by the water, or in Ireland.
What is something that not many people know about you?
When I go back to Ireland or speak with Irish people, my Irish accent comes back full strength! Otherwise, it’s American, and people have no idea I’m from Ireland.