What is your name?
Caroline Crawford
What is your occupation?
Founder
What is your business name?
Cultiveight Communications, LLC
How long have you been a Boston Business Women’s Member?
Less than a year
What is your Instagram handle?
@cultiveightcomms
What is your LinkedIn URL?
linkedin.com/company/cultiveightcomms
Were you born and raised in Boston? If not, what brought you here?
Nope! I moved to Boston in summer 2019 from Los Angeles. I’ve moved around so much, but I’m originally from the east coast (previously also lived in Montreal), so Boston was a nice sweet spot between family and friends.
Tell us more about your job or company and what led you to your career.
My business helps companies maximize their marketing potential through brand coaching and integrated marketing consulting services. My goal is to empower my clients to see marketing as a huge tool, rather than a confusing mess — helping them make educated investments and decisions because they’re equipped to do so (rather than spending money and hoping it works).
I’ve been in marketing and communications for 9 years, often working with limited resources — sometimes as a one-person team. Because of that, I had to learn every facet of marketing: brand, design, email, web, social, and advertising. It was frustrating to find the right outside support, so I created a business to bridge that gap.
Part of my work includes helping small or resource-limited businesses create a marketing infrastructure that truly works for them. The other part focuses on flexibility and a holistic approach. Education underlies all of my services — I believe in explaining the “why” behind every recommendation, empowering clients to think strategically for themselves.
What would your clients say about you and your company?
I am reliable, communicative, transparent, and honest — and I believe that’s how they’d describe the company as well. I take client trust seriously and ensure every client feels supported and valued, not just like another transaction.
Our approach to marketing combines energetic and traditional methods. I believe energy drives business — as we evolve, our businesses evolve too. You can follow systems and frameworks, but if your energy isn’t aligned, it won’t work. My goal is to align the brand with the business and uncover a blueprint that helps clients scale effectively.
What is the best advice you’ve ever received?
Always be authentic. Everything else will fall into place.
What is your favorite book?
You Are a Badass by Jen Sincero
I Will Teach You to Be Rich by Ramit Sethi
The Pact by Jodie Picoult
What is your secret weapon? (App, tool, or method)
Energy and mindset! It’s the most overlooked yet powerful factor — especially when attracting the right clients. Your mindset comes first; everything else follows. Also, I’m a big Trello fan.
What is your most recent win?
My biggest win has been discovering my true passion: brand building. I love transforming a business into a brand and bringing that brand to life.
What advice would you give to your younger self?
Trust yourself enough, even if others make you feel like you shouldn’t. Stay focused.
How do you enjoy your free time?
I love trying new restaurants, cooking, and baking. My favorite thing is pasta nights with my friends — we make fresh pasta and eat and drink until we can’t move!
What is something that not many people know about you?
I’ve moved 28 times in my life.