February 15, 2021
BBW MEMBER INTERVIEW: Jaimie Adler, Publicist & Wine Consultant, Bayleaf Communications Inc. & SipsoftheVine
What is your name?
Jaimie Adler
What is your occupation?
Publicist & Wine Consultant
What is your business name?
How long have you been a Boston Business Women’s Member?
Less than a year
What is your instagram handle?
@the_vine_vixen
What is your linked in URL?
Were you born and raised in Boston? If not, what brought you here?
I was born in East Northport NY. I came here in 1997 to get my masters degree from Emerson College
Tell us more about your job or company and what led you to your career?
How did I get to the world of PR? My maternal grandfather was a baker (and served in the Korean war as such) and I have vivid memories of his challah and him sneaking me an extra cookie past the 3 my mother let us have; (Who doesn’t love a good bakery cookie?!) and my mother was a caterer for most of my childhood. So not only do I know how to pitch a good story, but I also know a lot about food, and what will work when talking with reporters. Good relationships with the media is essential. I want them to call me as much as I call them. That and the unwaving support from my parents and my husband, who always stood by me and told me I could whatever I set my mind to. And I did. Oh, that and my right brain – sometimes I feel like I don’t have a left. A knack for clear and powerful writing makes me a natural publicist. I have a sixth sense about what's hot and what's not and what will appeal to the media. My ability to come up with new ideas has gained me the highest respect among my peers. Able to think quickly on my feet and pitch an idea with the best of them, I have been told I am invaluable to my clients. I am able to leverage my close network of contacts to take advantage of existing story opportunities for clients or create new ones by pitching ideas that are creative and appealing. As for the wine...this came out of my love for planning events and connection (with) people. I am a wine consultant, specializing in Napa Valley wines now offering virtual tastings as a way to connect colleagues, clients, friends and family.
What is your favorite book?
I am a crazy avid reader. I loved 'The Great Alone' and 'The Time Travelers Wife'.
What is your secret weapon? An app, a tool, a organization method, anything?! (Can be a personal or professional life tool)
My personality.
What is your most recent WIN? How are you slaying it in your career or business?
Pivoting my business to offer online tastings and securing events with major companies like Phizer, Seamlessai, Seres, Netgain, etc
What advice would you give to your younger self?
Follow your gut and hold out for the long run. The strong will survive 🙂
How do you enjoy your free time?
Group fitness, reading, cooking, and traveling.
What is something that not many people know about you?
I am a trained opera singer.
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