January 24, 2021
BBW MEMBER INTERVIEW: Lisa DeMarco, Productivity/Executive Functioning Coach, Lisa DeMarco Coaching

What is your name?
Lisa DeMarco
What is your occupation?
Productivity/Executive Functioning Coach
What is your business name?
How long have you been a Boston Business Women’s Member?
Less than a year
What is your instagram handle?
@ldemarcocoach
What is your linked in URL?
Were you born and raised in Boston? If not, what brought you here?
I was born and raised right down the street in Rhode Island. I moved to MA when I got married.
Tell us more about your job or company and what led you to your career?
In my coaching business I help adults who want to have a successful business/career as well as a healthy work-life balance but struggle with focus, organization, time management, and planning projects. My clients are motivated, intelligent and creative but difficulties in these areas hold them back from having the life they really want. Working as a teacher helping students with time management and organization skills led me to begin coaching college students and adults. It is exciting seeing progress in my clients when they learn to apply strategies to stay on task, maintain attention and develop systems for organization and finishing what they start.
What would your clients say about you and your company?
They would say that starting by building self awareness around what is holding them back was the key to beginning their journey to success. Once they had that awareness, learning simple tools and strategies have made a tremendous difference in their lives.
What is the best advice you’ve ever received?
The best advice came from my coach Wendy Collier when she said ``never give up, it's who you become in the pursuit of your goals that is really the point.`` I love this because it made me realize there is no success or fail on our journey, it is really all a learning experience. So whenever I come across an obstacle and think about giving up, I remember this advice.
What is currently your favorite book?
This is a tough question because I really enjoy reading, it's hard to pick one! One of my favorite fiction books is the Poisonwood Bible by Barbara Kingsolver. One of my favorite non-fiction books is How Women Rise by Sally Helgesen and Marshall Goldsmith.
What is your secret weapon? An app, a tool, a organization method, anything?! (Can be a personal or professional life tool)
There are so many great organizational tools out there, but one that I really love for projects is Trello. It's great for team projects and I couldn't have survived without this tool when I launched my summit From Frazzled to Finished last year.
What is your most recent WIN? How are you slaying it in your career or business?
I'm so excited about all that's been going on in my business and where I'm heading. I'd have to say launching my summit was a big win. I've never done anything like this before and it turned out to be an amazing 17 day event featuring 25 speakers. Not only was it a great experience but I met so many fabulous women as well!
What advice would you give to your younger self?
Great question - I would love to go back to my younger self and give her advice. I was very shy and lacking confidence when I was younger. I would tell her to jump in and do what she really wants and don't worry about anyone else's opinion of her.
How do you enjoy your free time?
I love spending my time with my family and friends and anywhere on a beach is ideal!
What is something that not many people know about you?
I have my black belt in Karate. My children were in karate when they were younger and I decided to give the classes a try and stuck with it to receive my black belt!
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