What is your name and occupation?
Pooja Vishal – Founder of UrbanSpiceWorld
How long have you been a Boston Business Women’s Member?
Less than a year.
What is your Instagram handle?
@urbanspiceworld
What is your website URL?
https://urbanspiceworld.com/
Were you born and raised in Boston? If not, what brought you here?
I live in Shrewsbury, MA. My husband’s work brought us to Boston.
Tell us more about your job or company and what led you to your career?
Hi, I’m Pooja — a Fashion Designer, Interior Designer, perfume collector, creative soul, and now the proud founder of Urban Spice World.
Cooking for me has always been more than just a daily task — it’s a love story between flavor, creativity, and care. My first teacher was my mother, who showed me the value of taste, color, balance, and nature’s healing ingredients. She was a true culinary expert, and Urban Spice World is my way of honoring everything I learned from her.
This brand celebrates diversity and cultural connection through food. As an adventurous home cook, I’m driven by curiosity and creativity — always exploring new flavors, rediscovering old memories, and sharing my heritage with others. Urban Spice World is my celebration of that journey, and I’m thrilled to share it with the world.
What would your clients say about you and your company?
My spices are very popular among local women — they love them! My blends help transform bland meals into culinary masterpieces.
What is the best advice you’ve ever received?
A good friend recently told me: “People will buy from your website not because of the price, but because of you. It’s you that makes Urban Spice World unique.” That changed everything for me.
What is your favorite book?
I’m not really a book person.
What is your secret weapon?
OneNote and Canva — absolute game changers for organizing ideas and creating visuals.
What is your most recent WIN? How are you slaying in your career or business?
My spices have become very popular in my community! I’ve been receiving steady orders and am close to securing my wholesale license. Recently, a real estate agent ordered my spices as gifts for their clients — that was a huge win for me.
How do you enjoy your free time?
Listening to music.