What is your name and occupation?
Trina Massel, Executive Ambassador @ FOREVER, Inc.
How long have you been a Boston Business Women’s Member?
Less than a year.
What is your Instagram handle?
@thetrinatree
Were you born and raised in Boston? If not, what brought you here?
No. I moved here 15 years ago for my husband’s job.
Tell us more about your job or company and what led you to your career?
I have always had a passion for family history and preserving memories. When I came across FOREVER, its mission perfectly aligned with that passion. I help people every day save their most precious memories — photos, documents, videos, and audio recordings that tell the story of their lives and families.
Through FOREVER, I help clients save, organize, and share their keepsakes so they can preserve those meaningful moments for generations to come.
What would your clients say about you and your company?
My clients say that I have the exact solutions they’ve been searching for. They describe me as engaged, helpful, and caring, and they appreciate that our company operates with integrity and a genuine mission to preserve family history with compassion.
What is the best advice you’ve ever received?
To never give up — as long as I’m breathing, I can always better myself.
What is your favorite book?
’Twas the Night Before Christmas
What is your secret weapon?
My passion for what I do is my greatest tool. My secret weapon is the arsenal of services I carry every day to help others. I’m personable, approachable, and consistent — and that combination makes all the difference.
What is your most recent WIN? How are you slaying in your career or business?
During the pandemic, all of my in-person events were canceled. I decided to think outside the box and created a new online sales and education platform that allows me to connect with clients virtually. It’s been a great success — informative, engaging, and perfectly aligned with the needs of the time.
What advice would you give to your younger self?
“Never try to skip out on trips to see your grandparents — there’s so much you’ll learn about life, values, and where you come from. Family is what matters most because one day they won’t be here, and you’ll have questions. Don’t take it for granted.”
How do you enjoy your free time?
Spending time with my kids, reading, traveling, exploring family history on Ancestry.com, and socializing with friends.
What is something that not many people know about you?
I’m Canadian! We have a young family of Canadians and Americans all under one roof.