February 3, 2020
BBW MEMBER INTERVIEW: Nicole Lane, Owner of Top Shelf Marketing, LLC
What is your name and occupation?
Nicole Lane, Owner of Top Shelf Marketing, LLC
How long have you been a Boston Business Women’s Member?
Less than a year
What is your instagram handle?
@nicoleylane
Were you born and raised in Boston? If not, what brought you here?
I'm a NH native but do business with lots of folks in Massachusetts.
Tell us more about your job or company and what led you to your career?
I was a communication major and got my masters in marketing... so I was one of the few who stayed the course I suppose. I love connecting with people and helping them tell their story in a creative way.
What would your clients say about you and your company?
We try and keep things simple and clear for our clients - let your branding tell your story... it's why people should choose you, not your competition.
What is the best advice you’ve ever received?
Stay humble in victory and defeat.
What is your favorite book?
Fiction: The Giver, Non-Fiction: Do Less
What is your secret weapon? An app, a tool, a organization method, anything?! (Can be a personal or professional life tool)
my planner. old school paper - never lets me down and is ALWAYS in my bag
What advice would you give to your younger self?
Follow Up and Follow Through - out hustle everyone else.
How do you enjoy your free time?
Spending time with my family at the beach in the summer or watching hockey in the winter.
What is something that not many people know about you?
I wanted to be a sports broadcaster when I was growing up... wanted to be an anchor on ESPN.
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