How long have you been a Boston Business Women’s Member?
Less than a year
What is your Instagram handle?
@nicoleylane
Were you born and raised in Boston? If not, what brought you here?
I’m a New Hampshire native but do business with lots of folks in Massachusetts.
Tell us more about your job or company and what led you to your career?
I was a communications major and earned my master’s in marketing — so I guess I’m one of the few who actually stayed the course! I love connecting with people and helping them tell their stories in creative and authentic ways.
What would your clients say about you and your company?
We keep things simple and clear for our clients. Your branding should tell your story — it’s the reason people should choose you over your competition.
What is the best advice you’ve ever received?
Stay humble in victory and defeat.
What is your favorite book?
Fiction: The Giver
Non-Fiction: Do Less
What is your secret weapon?
My planner — good old-fashioned paper! It never lets me down and is always in my bag.
What advice would you give to your younger self?
Follow up and follow through — out-hustle everyone else.
How do you enjoy your free time?
Spending time with my family at the beach in the summer or watching hockey in the winter.
What is something that not many people know about you?
I wanted to be a sports broadcaster when I was growing up — my dream was to be an anchor on ESPN.