Boston Business Women

BBW MEMBER INTERVIEW: Katie McAleer, Social Media Consultant

How long have you been a Boston Business Women’s Member?

Less than a year

What is your Instagram handle?

@katiefromboston

Were you born and raised in Boston? If not, what brought you here?

Born and raised in Boston.

Tell us more about your job or company and what led you to your career.

I worked in political communications, managing social media for a variety of political groups and politicians. After a few election cycles, I was burnt out and decided to go into business for myself. Now, I specialize in helping small businesses utilize social media to reach new clients and grow authentically online.

What would your clients say about you and your company?

My clients would say I go above and beyond. I get into the nitty-gritty of social media — not just managing content but educating and empowering clients to make confident, informed decisions about their digital presence.

What is the best advice you’ve ever received?

If you don’t have confidence in yourself, why should anyone else?

What is your favorite book?

Next Year in Havana

What is your secret weapon?

UNUM — this app allows me to plan Instagram feeds for all my clients in one place.

What advice would you give to your younger self?

Spend way less time caring what other people think.

How do you enjoy your free time?

I love traveling with friends.

What is something that not many people know about you?

I’m a self-taught photographer and graphic designer.

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