ow long have you been a Boston Business Women’s Member?
Less than a year
What is your Instagram handle?
@minessa.konecky
Were you born and raised in Boston? If not, what brought you here?
I was born in Lubbock, Texas. I moved to Pakistan when I was four, and then back to Boston years later when I visited a friend at Bentley. We drove down Comm Ave and I just knew this was the place for me. I was here less than a year later and I’ve never left.
Tell us more about your job or company and what led you to your career?
After working in the Longwood Medical area for a decade, my sister and I decided to start our own small boutique. It was successful and fun, but after a while, burnout hit hard. My body gave out completely — I was exhausted and unwell.
Many entrepreneurs around me were struggling too — sick more often, in chronic pain, anxious, or burnt out. While self-care like rest and manicures helped, it wasn’t enough. I began studying stress and its impact on the body, especially in business ownership, and realized why so many of us were struggling.
Technology keeps us constantly connected, but our brains and bodies haven’t evolved as quickly. Women, in particular, juggle endless responsibilities — working, caring for family, managing homes — and still go to bed feeling like nothing was accomplished. No one ever taught us how to run healthy, balanced businesses in the social media era.
That’s why I started my business: to help busy, overwhelmed entrepreneurs reclaim their time and lives by letting technology and social media do the heavy lifting. We have the tools — we just need to learn how to make them serve us instead of the other way around.
What would your clients say about you and your company?
They’d say I’m great at breaking down big, abstract ideas into clear, actionable steps. I don’t just say “be mindful” — I explain exactly how to do it. Clients often tell me I completely changed the way they run their businesses — now they have more free time and feel happier overall.
What is the best advice you’ve ever received?
My dad told me that everything in life is governed by your perspective. Whether you say you can or can’t — it’s all in your mindset. When you face a roadblock, dig into it, because it’s really an opportunity in disguise. I don’t see roadblocks anymore — just opportunities waiting to happen.
What is your favorite book?
My favorite series is a young adult fantasy set by David Eddings. It’s a bit dated and youthful, but some of my most important life lessons came from those books — especially that it’s okay to think you’re special. It’s okay to be special. Once you own that, your next task is to figure out how to use it to make the world better. Cheesy? Totally. True? Absolutely.
What is your secret weapon?
I turn off my notifications. It might not sound revolutionary, but try it for a week — your life will instantly feel calmer and more focused.
What advice would you give to your younger self?
Be nicer to your mother. And remember — you’ll be okay.
How do you enjoy your free time?
Writing my book with my oldest (and I mean oldest) dog sitting next to me — just like he is right now.
What is something that not many people know about you?
I used to be a bouncer at the Paradise Rock Club.