November 7, 2018
BBW MEMBER INTERVIEW WITH: Dianna Pozdniakov Founder & Ceo of Sofia Fima
What is your name and occupation?
Dianna Pozdniakov, Founder & Ceo of Sofia Fima
What is your instagram handle?
@sofia_fima
How long have you been a Boston Business Women’s Member?
Less than a year
Were you born and raised in Boston? If not, what brought you here?
I was born and raised in Worcester, MA and currently reside in Maine after living in Brooklyn, NY for 10 years.
Tell us more about your job or company and what led you to your career?
I founded Sofia Fima, a handbag brand dedicated to organizing women's busy lives with style, confidence and ease after being frustrated with my daily 3 bag schlep routine. I'd walk into conference rooms and meetings unorganized and frazzled looking for my things quickly. This affected my confidence, especially as a young Architect in a male dominated field. I wanted one bag that worked for my lifestyle in 360 and in a beautiful and feminine way. Once I became a mom (2.5 years ago) I was determined to fix the inefficient handbag dilemma. We've created a system that consists of one bag and organizers that slip into bags to organize them for work, gym, baby, travel, etc. I love what I do and am beyond overjoyed when women share how I have helped them organize their day and as a result feel way more in control of their lives!
What would your clients say about you and your company?
They've told me that they're search high and low for a bag that organizes them, feels comfortable, is versatile and beautiful and how thrilled they are to now have found a solution in Sofia Fima. Every time I hear this I seriously cry. Building a business from the ground up is full of every feeling imaginable. When you realize that your baby (product in this case!) has genuinely affected someone and has solved a major problem this is the moment I dream of, this is the moment that matters the most.
What is the best advice you’ve ever received?
The difference between people who succeed and people who do not is purely persistence. When it feels like it can't get any harder, that is when you have to push more than you think you are capable of. Practice, perseverance and patience will get you there.
What is your favorite book?
haha oh man. If I ever get to read it's usually one of 3 favorite topics. Healthy eating / lifestyle, Mafia stories, and business books. Currently deep into ``Venture Deals``.
What is your secret weapon? An app, a tool, a organization method, anything?! (Can be a personal or professional life tool)
My team! It is small but mighty!
What advice would you give to your younger self?
Believe in yourself. You know exactly what you want, stop questioning it and follow your heart.
How do you enjoy your free time?
Free Time?!? I'll have a glass of wine and pass out on the couch 15 minutes in! Otherwise...I love spending quality time with my 2.5 year old daughter and my husband. We love to travel and explore while drinking yummy coffee, tasty wine and dreaming and scheming.
What is something that not many people know about you?
I rode 100 miles on my bike for a charity ride. I was the last one to finish in 12 hours but I did it!
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